Strategic Plan

Strategic Plan 2023 - 2025

Our Vision

Wheat is a highly profitable and sustainable crop for Saskatchewan farmers.

Our Mission

Sask Wheat will provide leadership in identifying and supporting research, market development, and advocacy to maximize profitable and sustainable wheat production for Saskatchewan farmers.

Overview

The Saskatchewan Wheat Development Commission (Sask Wheat) was established in June 2013. The Commission, under the direction of its elected board of wheat producers, ensures that Saskatchewan’s wheat farmers have the resources, leadership, and representation to strengthen Saskatchewan’s competitive advantage and ensure the interests of Saskatchewan’s farmers are protected. Check-off dollars administered by the Commission go towards research, advocacy, market development and producer communications and extension initiatives that improve wheat varieties, grow the marketability of wheat, and provide higher value to producers.

The organization has four primary areas of focus: Research, Market Development, Advocacy and Producer Communications and Extension.

STRATEGIC FOCUS #1: RESEARCH

Goal: Maximize direct financial benefit to Saskatchewan wheat producers through yield gains, improved quality characteristics and agronomic efficiencies.

Objectives

  1. Expand public and farmer funded wheat breeding and variety development.

  2. Expand research capacity through infrastructure and people development.

  3. Enhance research programs that add to the profitability and sustainability of Saskatchewan wheat producers including agronomic and cropping system research.

  4. Establish collaborative research agreements with other commissions, government, association and private organizations.

STRATEGIC FOCUS #2: MARKET DEVELOPMENT

Goal: Increase the value, marketability and net return to producers by promoting the benefits of Canadian wheat in domestic and export markets.

Objectives

  1. Maintain current markets and develop new markets in collaboration with Cereals Canada.

  2. Advocate for appropriate quality standards and market development tools that serve Saskatchewan producers.

  3. Build alliances with organizations that align with Sask Wheat’s mandate and purpose.

    • Requirements for collaboration: producer focused and supports farm profitability.

  4. Support the development of value-add products made with Saskatchewan wheat.

STRATEGIC FOCUS #3: ADVOCACY

Goal: Advance the interests of Saskatchewan wheat producers to governments and industry stakeholders.

Objectives

  1. Advocate for policy, legislation and regulations that advance the interests of Saskatchewan wheat producers.

    • Advocate for science-based decision making;

    • Advocate for reliable and cost-effective grain handling and transportation services;

    • Advocate for environmental sustainability policy that supports the profitability of SK wheat producers;

    • Advocate for efficient and clear business processes within the sector.

  2. Build relationships with federal and provincial politicians and bureaucrats.

  3. Provide independent information and analysis on key advocacy topics.

  4. Participate in consumer education & engagement activities that build trust and promote the sustainability of wheat production and usage.

STRATEGIC FOCUS #4: PRODUCER COMMUNICATIONS AND EXTENSION

Goal: Enhance productivity and profitability of Saskatchewan wheat producers through effective communications and extension activities.

Objectives

  1. Increase producer awareness and understanding of the value of the organization.

    • Develop “Sask Wheat” awareness campaign;

    • Incorporate these messages in all activities of the organization.

  2. Increase producer engagement with effective communication and outreach.

    • Develop & support a variety of ways for producers to get involved with Sask Wheat.

  3. Increase awareness of research results and encourage uptake by producers through effective knowledge and technology transfer.

  4. Develop agronomic and grain marketing focused materials and communication tools for Saskatchewan producers and agronomists.

  5. Collaborate with provincial government and other organizations on extension activities.

  6. Develop young farmers to take on leadership roles in agriculture.

  7. Enhance the director on-boarding process.